Practical worksheet · Chapter 5
Academy brand brief
Write a promise families understand and the evidence behind it.
How to use it
- Read the chapter, then fill in a blank copy for your programme.
- Use the fictional example to understand the fields; replace every assumption with verified local information.
- Assign an owner and review date to unresolved actions. Print or download your copy; this page does not save entered information.
This is a planning worksheet, not a legal policy, consent form, medical protocol or tax calculation. Keep personal child information out of shared examples.
Your worksheet
Name of programme: ____________________ Period/date: ____________________
Responsible owner: ____________________ Review date: ____________________
Fictional completed example
These entries illustrate the fields. They do not establish appropriate arrangements for your academy.
- Audience
- Local beginners and their families
- Promise
- A confident start in football
- Evidence
- Patient coaching and a clear welcome routine
- Name checks
- Business name and trade-mark checks pending
- Visual and photo rules
- Readable type; permission and source register
- Voice example
- Here is what to expect on Saturday