Academy brand brief

Write a promise families understand and the evidence behind it.

Read the chapter, then fill in a blank copy for your programme.

Use the fictional example to understand the fields; replace every assumption with verified local information.

Assign an owner and review date to unresolved actions. Print or download your copy; this page does not save entered information.

This is a planning worksheet, not a legal policy, consent form, medical protocol or tax calculation. Keep personal child information out of shared examples.


BLANK WORKSHEET


Audience




Promise




Evidence




Name checks




Visual and photo rules




Voice example




Owner:
Review date:


FICTIONAL COMPLETED EXAMPLE


Audience
Local beginners and their families


Promise
A confident start in football


Evidence
Patient coaching and a clear welcome routine


Name checks
Business name and trade-mark checks pending


Visual and photo rules
Readable type; permission and source register


Voice example
Here is what to expect on Saturday


Published by Touchline. Verify local requirements.